Over the past 10 years, Bird's Nest has grown from a hotel that wanted to provide a stylish accommodation experience to a lodging company with more than 50 locations across Asia. While the number of employees and the scale of the business have increased, Bird's Nest has also continued to raise its level of commitment to innovation and social responsibility, and has continued to take part in public welfare, environmental protection, education and other activities in order to meet the needs of the community.

In 2024, the 10th anniversary of the brand, Birdseye is planning to expand its perspective from "public welfare" to "sustainable development" and launch a brand new program. Combining the SDGs mindset with more diversified orientations and high-frequency practical actions, we will implement sustainability and promote corporate upgrading, transforming our business by introducing smart technologies, creating a quality and environmentally friendly lodging experience, and at the same time, constructing a sound industrial ecosystem.